Wine tourism in Sardinia, focus on training and transport

After the 2020 blockade, wine tourism in Italy has regained its share and, if the trend continues at the same pace, it will soon return to the pre-covid levels of 2019. The positive data emerged during the conference “Viaggio nell’Italia del vino “, which took place in the Ipsar Auditorium in Sassari on the occasion of the celebrations for the fiftieth anniversary of Moscato Doc Sorso-Sennori.

The perception is one of strong optimism. Wine tourism is not only growing, but is recording a strong increase in women’s activities. According to the data provided by Roberta Gabrielli di Nomisma for the National Wine City Observatory, if in the stages of production in the vineyard and in the cellar, men reach 86% of the total number of employees, already in the distribution and marketing women emerge a 51%, to dominate in the wine tourism sectors with 76% in reception and hospitality and 80% in marketing and communication. The farm is also pink with an astonishing 75% female shares. The National Wine Tourism Observatory is a tool that arises from the will of the Città del Vino Association to provide a useful tool to its common members and to anyone involved in wine tourism, analyzing trends, movements and increases.

Italian GDP growing

“We find ourselves with a GDP in general that grows more than 3.5%, more than expected, and this growth in the summer came thanks to services, primarily tourism, which is recovering by leaps and bounds even though having been the sector most affected by the blockade, ”said Magda Antonioli, president of the National Tourist Observatory and vice president of the European Travel Commission, guest of honor at the meeting, live from Brussels. If in reference to GDP tourism represents 13% of the total, and for employment it represents 14%, on an island like Sardinia – it was pointed out – it is an indispensable source to be protected.

Enhancing the Sardinian hinterland

“Sardinia is an extraordinary basin, it has a very strong seaside tourism but it also has immense potential in the hinterland – remarked Iole Piscolla, journalist and head of the Tourism and Projects Area of ​​the National Association of Wine Cities – The island really has everything underneath the profile of the food and wine offer and richness and all the numbers to grow ». When it comes to wine tourism in Sardinia, it is important to enhance the potential of the hinterland and focus on training and transport.

Towards an increasingly experiential tourism

The national president of Città del Vino, Angelo Radica, expressed his satisfaction with how the data provided are heartening and offer a positive perception. Radica highlighted the importance of looking at the intentions of today’s tourist, who leans towards experientiality, towards the search for emotions, and wine tourism could be in this sense one of the most popular references.