The Guinness family

The story of the Guinness family’s investment in Costa Smeralda dates back to the 1960s when Prince Karim Aga Khan IV, along with a group of investors that included members of the Guinness family, recognized the potential of the pristine coastline of Sardinia, Italy. The group envisioned transforming this rugged and untouched region into a luxurious and exclusive tourist destination.

The Guinness family, led by Lord Guinness, played a significant role in financing and developing the Costa Smeralda project. They were drawn to the area’s natural beauty, with its crystal-clear waters, white sandy beaches, and dramatic granite cliffs, and saw an opportunity to create a world-class resort destination.

Working in collaboration with renowned architects and designers such as Jacques Couëlle, Luigi Vietti, and Savin Couëlle, the Guinness family embarked on an ambitious development plan that included the construction of luxury hotels, villas, marinas, and golf courses. The result was the creation of Costa Smeralda, which quickly gained a reputation as a playground for the rich and famous.

Over the years, the Guinness family’s investment in Costa Smeralda has helped to elevate the region to international acclaim, attracting affluent travelers from around the world. Today, Costa Smeralda remains synonymous with luxury and exclusivity, offering discerning travelers a truly unparalleled experience amidst the stunning natural surroundings of Sardinia’s northern coast.