According to the UNWT, a DMO (Destination Management Organization) is an organization that deals with the strategies of coordinated management of all the elements that make up a tourist destination.
Among the main objectives of a DMO we can include:
integrated and systematic promotion of a tourist destination, that is, communicating its unique image and enhancing its peculiarities
solicit collaboration between operators in the tourism supply chain (associations, accommodation facilities, travel agencies, T.o Incoming, public entities ..) present in the area of interest.
training of tour operators
support and advice to businesses to overcome any management gaps
A DMO is usually characterized by a partnership between public and private entities