The Story Behind Coolvoyage Coolvoyage is more than just a brand — it’s a journey of life, music, and transformation. It all started in Thailand, in the early 2000s, with a project called Asiagroove, founded together with friends and fellow DJs Marco Lucarelli, Leo “the Chinese,” and RobertOne. Those were intense years of music, culture, and freedom — a family that sadly life took away too soon. Their spirit, though, lives on in every beat and every step of this journey. Back in Italy in 2008, the search for a new name began. That’s when Coolnoize was born — a mix of sound and sensation, “the pleasant disturbance,” music that shakes but also uplifts. When the move to London came in 2015, a new chapter opened. Inspired by a French connection, the word “Voyage” emerged naturally — evoking both travel and inner exploration. Combined with Cool, it became the perfect bridge between past and future: Coolvoyage. Visually, the brand took shape with an orange palette, inspired by Easyjet — a colour of optimism, warmth, and accessibility — paired with the Cooper font, a funky 1970s reference. The result is fresh, soulful, and timeless. Coolvoyage is not just a name. It’s a living tribute to friends, to music, to journeys across cultures, and to the power of starting again — always with style, positivity, and soul.

The Story Behind Coolvoyage

Coolvoyage is more than just a brand — it’s a journey of life, music, and transformation.

It all started in Thailand, in the early 2000s, with a project called Asiagroove, founded together with friends and fellow DJs Marco Lucarelli, Leo “the Chinese,” and RobertOne. Those were intense years of music, culture, and freedom — a family that sadly life took away too soon. Their spirit, though, lives on in every beat and every step of this journey.

Back in Italy in 2008, the search for a new name began. That’s when Coolnoize was born — a mix of sound and sensation, “the pleasant disturbance,” music that shakes but also uplifts.

When the move to London came in 2015, a new chapter opened. Inspired by a French connection, the word “Voyage” emerged naturally — evoking both travel and inner exploration. Combined with Cool, it became the perfect bridge between past and future: Coolvoyage.

Visually, the brand took shape with an orange palette, inspired by Easyjet — a colour of optimism, warmth, and accessibility — paired with the Cooper font, a funky 1970s reference. The result is fresh, soulful, and timeless.

Coolvoyage is not just a name. It’s a living tribute to friends, to music, to journeys across cultures, and to the power of starting again — always with style, positivity, and soul.